IMS Documentation

Sell Through Report

Sell Through is the merchandise-performance report in IMS. It brings receipts, net sales, stock adjustments, depreciation and on-hand stock together so users can see how much merchandise was received, how much sold, what remains, how quickly it sold and the related margin and cost figures.

Open the reportReports → Sell Through Report
IMS Reports menu with Sell Through Report selected
Path: Reports → Sell Through Report.

Run the report

  1. Select the required merchandise criteria such as S. Period, Supplier, Brand, Age Range, Gender or merchandise categories.
  2. Optionally enter Item Code, Theme, Style, Color or Size.
  3. Set the Up To date.
  4. Select the required Group By options.
  5. Optionally enable View Displayed Items Only or Show stores sales.
  6. Click Get Data.
  7. Review the report grid and the summary KPIs at the bottom.

While the report is running, Get Data changes to Cancel. Click Cancel if you need to stop a long-running report.

IMS Sell Through report criteria and grouping screen
The Sell Through screen combines detailed merchandise criteria, flexible grouping and stock/sales KPIs.

Using IMS multi-selection fields

Some IMS criteria fields open a compact multi-selection list instead of a normal drop-down. You can select several values without holding Ctrl.

  1. Click the criteria field to open the selection list.
  2. Click an item to select or deselect it. Continue clicking until the required combination is selected.
  3. Click Close, double-click an item, or click outside the list to apply the selection.
Field displayMeaning
AllAll available values are included. If no individual item remains selected, IMS automatically returns the field to All.
One nameExactly one value is selected.
Multi SelectedTwo or more values are selected.
No Ctrl key requiredThe IMS list uses simple multi-selection: click each required item to toggle it on or off.

Criteria

CriteriaWhat it does
S. PeriodFilters by IMS statistical/selling period. Multiple periods can be selected.
SuppliersFilters merchandise by one or more suppliers.
BrandsFilters by brand. Brand selection becomes available when the supplier selection allows IMS to determine the applicable brand list.
AgeRangeFilters merchandise by age range.
GenderFilters merchandise by gender classification.
Category / Sub. CatFilters the main merchandise category and subcategory.
Group / Sub. GroupFilters the merchandise group and subgroup.
Item CodeExact item-code filter.
ThemeText search for Theme.
StyleText search; matching styles containing the entered value are included.
ColorText search against the item color code.
SizeExact size filter.
Up ToCalculates receipts, sales and stock position up to the selected date.

Dependent criteria

Some lists depend on another selection. For example, Brand is loaded for a single selected supplier; Category/Sub Category and Group/Sub Group also refresh their available values as the parent selection changes.

View Displayed Items Only

Select View Displayed Items Only to include only merchandise that has a recorded First Display Date. This is useful when the analysis should exclude received merchandise that has not yet been displayed for sale.

Show stores sales

Show stores sales adds store-specific sold-quantity columns to the result. Use it when you want the same merchandise grouping accompanied by the quantity sold at each participating store.

PerformanceAdding store-sales columns requires extra store-level processing and can make a large, highly grouped report take longer to complete.

Group By

Group By controls the descriptive columns that define each report row. Multiple grouping options can be combined.

Group ByResult
S. PeriodSeparates the result by statistical/selling period.
ShipmentsAdds the most recent receipt date and shipment and separates rows by shipment.
SuppliersSeparates rows by supplier when more than one supplier is in the selected criteria.
Display DateAdds First Display and the number of weeks since the first display date.
BrandsSeparates rows by brand when multiple brands are available.
Age RangeSeparates rows by age range.
GendersSeparates rows by gender.
Category / Sub CategorySeparates rows by merchandise category hierarchy.
Group / Sub GroupSeparates rows by merchandise group hierarchy.
StyleSeparates rows by style.
ColorAdds Color Code and Color Name and separates rows by color.
ThemeSeparates rows by Theme.
DescriptionSeparates rows by supplier/product description.
SizeSeparates rows by size.
Item CodeProduces item-code-level analysis.
DetailsAdds detailed purchasing, pricing and full-price/discounted sales columns.
Why some grouping fields may not add a columnFor list-based criteria such as Supplier, Brand, Age Range, Gender, Category and S. Period, IMS only needs a separate grouping column when more than one value is included. If only one value is selected, that value is already implied by the criteria.

Details option

Select Details when a standard sell-through row is not enough. IMS adds purchasing and pricing information including purchase currency, average purchase price, average original price, average current price, current discount, last sales transaction date and the Full/Discounted quantity, amount and cost breakdowns.

View Image

View Image loads item thumbnails into the report after data has been generated. The generated report must contain both Style and Color Code, because IMS builds the image lookup from those two values.

For reports above 10,000 rows, IMS asks for confirmation before loading images. Excel export can include the loaded images; for more than 5,000 rows IMS asks whether to export with images, export data only, or cancel.

Sell Through columns and KPIs

Column / KPIMeaning in IMS
Rcvd QtyNet received quantity up to the selected date. Purchase returns reduce received quantity.
Rcvd CostNet received inventory cost.
Sold QtyNet sales quantity. Sales returns reduce sold quantity.
Sold AmtNet sales amount.
Sold CostCost associated with the net sold quantity.
Gross AmtGross sales value before discounts, net of returns.
ADR1 − (Sold Amt ÷ Gross Amt).
Sell Thr. / S_ThrSold Qty ÷ Rcvd Qty.
SalesMixThe row's Sold Amt as a percentage of total Sold Amt for the selected report.
Adj Qty / Adj CostStock adjustment quantity and cost included in the on-hand calculation.
Dprc Qty / Dprc CostDepreciation quantity and cost deducted from on-hand stock.
OH QtyRcvd Qty − Sold Qty + Adj Qty − Dprc Qty.
OH CostRcvd Cost − Sold Cost + Adj Cost − Dprc Cost.
M.UpSold Amt ÷ Sold Cost.
Gross ProfitSold Amt − Sold Cost.
GPMGross Profit ÷ Sold Amt.

Purchases, sales and returns

For historical reconstruction, purchase code 1 increases received quantity/cost and purchase-return code 2 reduces it. Sales returns using transaction codes 53 and 54 are treated as negative sales quantities and amounts, so Sell Through is based on net movement rather than gross sales alone.

Summary at the bottom

The summary area totals the displayed rows and shows Rcvd Qty, Sold Qty, OH Qty, Rcvd Cost, Sold Cost, OH Cost, Gross Amt, Sold Amt, Gross Profit, Sell Thr., ADR, Count, GPM and M.Up.

Count is the number of generated report rows. Sell Through, ADR, GPM and M.Up are recalculated from the overall totals rather than averaged from the individual row percentages.

Older Up To dates

For the most recent period, IMS reads the prepared Sell Through dataset. For an older Up To date, IMS reconstructs the position from receipt, sales, adjustment and depreciation history. Because this is more work, IMS warns:

Historical report“Building Sell Through report for old dates may take some time!” Choose Yes to continue or No to cancel.

Export, email, Save As and Hide Filters

ActionBehavior
Export To ExcelExports the generated grid. Loaded product images can also be included.
Send By EmailSends the Sell Through report with a subject based on the selected Up To date.
Save AsSaves the generated report. IMS requires report data before this command can be used.
Hide FiltersHides both the Criteria and Group By panels and expands the report grid; use Show Filters to restore them.

Permissions

Report output and financial information follow the logged-in user's IMS permissions. Export To Excel and Send By Email can be hidden independently. COGS/cost columns, Markup, Gross Profit and GPM are also hidden when the user's policy does not allow those values.

Common uses

Buying

Which styles are selling through fastest?

Group by Style and Color and compare Sell Thr., Sold Qty and OH Qty.

Stock

What remains from a shipment?

Group by Shipments and review Rcvd Qty, Sold Qty and OH Qty.

Merchandising

How long has merchandise been displayed?

Select Display Date to add First Display and Weeks.

Stores

Where is a style selling?

Select Style/Color grouping and enable Show stores sales to add store-level sold quantities.

Supplier and Brand master data

Sell Through uses the Supplier and Brand definitions maintained in Manage → Suppliers. Each brand belongs to a supplier, which is why Brand selection and grouping follow the selected supplier criteria.

Item master data behind Sell Through

Sell Through's merchandise criteria and grouping fields are based on Manage → Items: Style, Color, Size, Theme, Description, Item Code, Category/Sub Category, Product Group/Sub Group, Supplier/Brand, Age Range, Gender and period classifications.

The View Image option uses the Style/Color image maintained in the Item master. All Size variants of the same Style and Color use that shared image.

Merchandise classification masters

The report's merchandise classifications come from the same masters used by Manage → Items:

Report fieldIMS master
Category / Sub CategoryManage → Categories
Group / Sub GroupManage → Product Groups
Age RangeManage → Age Ranges
GenderManage → Genders
S. PeriodManage → Statistical Periods